Alex Ruocco

Releated projects

Brief

Virgy is a cosmetic line with a high percentage of extra virgin olive oil. It has entered the cosmetics market for a few years and is a clean, transparent line with a high concentration of active ingredients such as pennywort, wheat germinate, jojoba, lemon, hops and rice.

Idea

To make olive oil notice, in the key visual the product is always put in the foreground and contextualized. Some labels have been designed transparent to make the natural color of the oil stand out.

Services

Corporate identity, packaging, ATL,.

Agency: Pubblishock®.