Alex Ruocco

Releated projects

Brief

Just outside of Rome, in Pomezia, Parco di Enea is born, where the concept of smart citiy is the basis of the entire urban plan. The park in addition to offering an apartment area, a shopping center, a park and a sports area, privileges of a central position with respect to the city.

Idea

To express all the concepts, it was chosen to merge the initials of the naming to the pin symbol, in order to give it all the values of the latter: centrality, positioning and modernity. The colors that accompany the brand identity and the site are divided into two areas: residential and commercial.

Services

Brand identity, web design.