Brief

Merck, the oldest pharmaceutical company in the world, with offices throughout Italy asks to better illustrate the new brand. A leaflet has been created with the aim of making pharmaceutical operators aware of the strengths and the new communication.

Idea

With the relaunch of the new brand, the color palette and the cell recommended by the brand book were used. A text box has been adapted highlighting the strengths of the company. The map was created ad-hoc, following the graphic style of the new brand.

Services

ATL.

Agency: Pubblishock^®.