Alex Ruocco

Releated projects

Brief

Merck, founded in 1668, is the oldest pharmaceutical company in the world. In 2015 it relaunched its new brand identity and from this also the internal materials that needed to adapt to the new guidelines.

Idea

Everything was made following the color palette and cells recommended by the brand book. For the notebooks, especially painted spirals with the corresponding pantone were used. The material used for the agenda is in soft touch so that it does not alter the color.

Services

Books design.

Agency: Pubblishock®.