Brief

Melomerito is a completely innovative financial calculator: simple, clear and within everyone’s reach. The App allows to save a series of pending payments and to make, in a few seconds, mathematical calculations functional to the conscious management of debts.

Idea

The entire brand identity evokes lightness, in the logo I have transformed the canonical symbols of grain and wheat with light strokes and lettering that is a signature of guarantee, thus focusing on the real strengths: lightness and authenticity. The dark blue gives it seriousness and loyalty.

Services

Logo design, UI.

Agency: Pubblishock^®.