Brief

Italy is a signatory of the European agreement which aims at granting 0.70% of the gross national income to development aid by 2030. Currently, the country is far from achieving this figure, as updated in the September 2018 finance document that projected an increase from 0.36% in 2020 to 0.40% in 2021. Italy’s effort is decisively inferior to those of other OECD countries with similar economic indicators.

Idea

The Campagna 070 has a mid-long-term objective with several milestones to be achieved. For Campagna 070, a brand was created, under which several standalone campaigns with distinctive targets are developed. Its brand identity intends to make easily recognizable the transmitter and support the audience in associating the standalone campaign to the englobing brand.

Services

Brand identity, web design, ATL.

Agency: Idea Comunicazione.