Brief

Blu is Imperial Tobacco’s e-cigarette. Among the different types of devices in its range, it is accompanied by many aromas and accessories. So far, these are sold separately from the charger and aroma. To ensure that the consumer can buy the complete basic elements, the solution of the kit has been chosen.

Idea

A system has been designed in which all accessories are contained in a tailor-made pack. For the exhibitor, clean graphics have been chosen so as not to divert attention from the product, with UV finishes on the key points: packaging, accessories and price.

Services

Packaging, ATL.

Agency: Pubblishock^®.