Brief

E-cigarettes in recent years have replaced, in part, the use of traditional tobacco cigarettes. Imperial Tobacco launched its own e-cigarette in 2014: Blue. In its range there are several models; the latest addition is myblu, available in 5 colors. Aimed at a young audience which wants to stand out and emerge.

Idea

The case is made to contain precious, untouchable goods. The idea was to make myblu an object of desire and enclosing it in a wrapper would have made it even more wanted. The internal light that goes from bottom to top makes it enchanting.

Services

POS design.

Agency: Pubblishock^®.