Brief

Focsiv, together with many volunteers, brings packages of rice to Italian parishes and squares. There are hundreds of sustainable family farming interventions in Italy and around the world, which in 22 years, thanks to the many supporters, have been carried out in favor of women, children and the poorest groups of the various communities. The package of rice represents the union between farmers, together with responsible consumers, to safeguard the territories, biodiversity and produce healthy agriculture for all, without residues and waste.

Idea

In 2024 it was decided to renew the image of the rice campaign, focusing on more immediate communication and associating the campaign with a brand, developing a new visual identity around it. The logo geometrically traces the final part of the stem of the rice plant, graphically separating the peel from the grain and visually enclosing it in a single shape, thus symbolizing development and a sense of protection. The grain will serve as a hole in the packaging in order to display the rice. The input of the logo gives life to the pattern that gives dynamism, personality and integrity to the entire visual identity.

Services

Brand identity, packaging.