Brief

Giulius, the animal friend is a chain of pet shops with three megastores in Rome. Giulius does not only sell animal products but houses parapharmacies and veterinarians, dedicating themselves to their care and well-being, treating them as real people.

Idea

The concept behind all the campaign is to “humanize” the dog as much as possible, creating a short circuit that attracts the audience.

Services

Advertising. socia adsl, ATL.

Agency: Pubblishock^®.